1 Try to avoid investing in “story stocks”
2. If you believe the story, your belief will get stronger over time.
3. This is very hazardous. It may distract you from tracking the sale of product(s).
4. It may distract you from examining the sales channel(s).
5. More importantly you may fail to discern individuals outside the company whose words can greatly reduce sales.
6. One anti-vaxxer, for example, can create a nation-wide movement against your company and any future sales it might hope to make.
7. Your story fixation may cause you not to notice one dedicated and well connected person who seeks to utterly destroy all sales your company hopes to make.
8. Focus on real-time facts.
9. Specifically you must pay very close attention to what insiders do.
10. If “slightly” bad news makes insiders sell shares, the bad new is not slight, the insiders just are not telling you the whole story. Their supply, production, or sales may be about to collapse. They know things you do not know.
11. The company may have a valuable technology in the form of trade secrets.
12. This means when the stock plummets a company that wants that secret technology will buy up the shares, and then wind up the company. They get the technology, you get nothing.
If I could live my life over using the 12 points just stated, I would have three times the annual income I now have.
But, you, person of youth, are free to follow my advice, and make good investments.
I was not provident. But you still can be.
I got my lesson the hard way. You get to know it easy.
ROBERTFENTONGARY.com 